This year ARTI hosted the Bagamoyo Briquettes Company (BBC) at the Dar es Salaam International Trade Fair (DITF). The DITF, popularly known as “Saba Saba” draws hundreds of thousands of people from all across Tanzania, East Africa and the international community.
BBC used the opportunity to launch its charcoal briquettes brand offering a 3kg samples of its sustainable charcoal briquettes for 2,000 Tsh., and larger bags of 15 and 25kg for a price of 600 Tsh/kilo. The goal is to educate Tanzanians to value of charcoal briquettes as a quality product that also has far reaching socio-economic and environmental benefits. Over the 10 day event BBC managed to sell almost 1,000 kilos of charcoal briquettes.
One of the main goals of the exhibition was to attract potential wholesalers of the briquettes in Dar es Salaam. The response was overwhelming with dozens of people signing up to resell the charcoal briquettes in their neighbourhoods.
The highlight of the exhibition was the visit of The President of the Republic of Tanzania, Jakaya Mrisho Kikwete and the First Lady, Salma Kikwete who visited the ARTI booth at Saba Saba. The President and the First lady spent a long time at the Bagamoyo Brikwiti Company display and asked many questions. After the First Lady finished asking series of questions she made the greatest act of support possible…she removed her wallet from her purse and purchased five 15kg bags of charcoal briquettes and said she would try them out in her kitchen. Needless to say the whole BBC team was overwhelmed with joy.